Mohammad T Islam 
Achieving higher grades in university assignments is a goal for many students, and there are several strategies that can help you maximise your academic performance. Assessors look for specific qualities in assignments, such as the ability to critique theories and ideas. Familiarising yourself with these requirements is essential before you begin writing. Here are some … Read more
When embarking on a higher education course, one of the essential skills you will need is the ability to interpret and respond to assignment briefs effectively. Assignment briefs, provided by your lecturer, outline the requirements of the coursework you must complete. Understanding and interpreting these briefs are crucial for your academic success. 1.0 Interpreting an … Read more
A random act of kindness is a spontaneous gesture of goodwill, compassion, or generosity directed towards others without any expectation of reward or recognition (Miller & Canevello, 2019). These acts can be small or large and have the power to brighten someone’s day, lift their spirits, or make a positive impact on their life. Here … Read more
“The Power of Forgiveness” explores the transformative impact forgiveness can have on individuals and communities. Forgiveness, as a concept and practice, involves letting go of feelings of resentment, anger, or vengeance towards someone who has harmed you, whether they actually deserve your forgiveness or not. It’s a personal journey that can lead to healing, release … Read more
Understanding consumer behaviour and psychology is vital for anticipating needs, tailoring services, and creating positive consumer experiences (Solomon, 2019). This comprehensive understanding involves exploring into the intricacies of consumer behaviour, preferences, and decision-making processes. The Importance of Understanding Consumer Behaviour In the realm of business, consumer behaviour analysis is crucial. It allows companies to understand … Read more
Change management is an essential discipline in contemporary organisations, focusing on how to prepare, support, and help individuals, teams, and organisations in making organisational change. Various models provide frameworks for understanding the change process, such as Lewin’s Change Management Model, Kotter’s 8-Step Process for Leading Change, and the ADKAR model (Awareness, Desire, Knowledge, Ability, Reinforcement) … Read more
In the dynamic and competitive landscape of modern business, understanding and reaching the right audience is crucial for success. Target market identification, a fundamental aspect of market research, involves segmenting the overall market into smaller groups of consumers with similar characteristics or needs. This approach enables marketers to tailor their strategies and messages to specific … Read more
Market research is a critical component of effective business strategy, involving the systematic gathering, recording, and analysing of data related to consumers, competitors, and the overall market environment. By leveraging various methodologies, such as surveys, focus groups, and data analysis, companies can gain a deep understanding of consumer needs, preferences, and behaviours. This process not … Read more
A degree in Business Management opens a wide array of career opportunities across various industries. The versatile nature of this degree equips graduates with skills applicable to numerous roles, ranging from traditional corporate positions to innovative entrepreneurial ventures. This article explores the potential career paths, the skill set acquired through a Business Management degree, and … Read more
In the dynamic world of business, the terms “innovation” and “invention” are often used interchangeably. However, they represent distinct concepts that play critical roles in the advancement of technology and commerce. This article elucidates the definitions of innovation and invention, explores their implications, and discusses the unique challenges faced by businesses in commercialising innovations. Defining … Read more
