Marketing Management Product Development and Management: Central to Marketing Strategy and Organisational Success August 25, 2025 Mohammad T Islam (BSc, MBA, MEd) Product development and lifecycle management are central to marketing strategy and organisational success. Effective product management involves not only creating and launching new offerings but also guiding them through their…
Marketing Management SMART Objectives in Marketing: A Strategic Approach to Goal Setting October 1, 2024 Mohammad T Islam (BSc, MBA, MEd) SMART Objectives in Marketing: A Strategic Approach to Goal Setting SMART objectives provide a robust framework for setting and achieving goals in marketing. Introduced in the 1980s, the SMART acronym…
Marketing Management The 7Ps of the Marketing Mix: Positioning a Business for Long-Term Success October 1, 2024 Mohammad T Islam (BSc, MBA, MEd) The 7Ps of the Marketing Mix is a fundamental framework for businesses aiming to develop effective strategies to reach their target audience, deliver value, and gain a competitive edge. Initially…
Marketing Management The 4Ps of the Marketing Mix: A Cornerstone of Marketing Strategy October 1, 2024 Mohammad T Islam (BSc, MBA, MEd) The 4Ps of the marketing mix—Product, Price, Place, and Promotion—are fundamental tools for developing effective marketing strategies and business models. Originally conceptualised by Jerome McCarthy in 1960, this framework provides…
Marketing Management Partnership Marketing: Collaborate with Your Competitors—and Win August 30, 2024 Mohammad T Islam (BSc, MBA, MEd) In today’s increasingly interconnected business environment, the concept of partnership marketing has gained substantial traction. Partnership marketing, also known as alliance marketing or co-marketing, is a strategic collaboration where two…
Marketing Management Direct Marketing: A Comprehensive Approach to Reaching Customers August 30, 2024 Mohammad T Islam (BSc, MBA, MEd) Direct marketing is a strategy designed to connect with potential customers without relying on intermediaries such as retailers or mass media. Instead, businesses reach their audience directly through personalised communication…
Marketing Management Brand Management: Building and Sustaining a Successful Brand August 21, 2024 Mohammad T Islam (BSc, MBA, MEd) Brand Management: Building and Sustaining a Successful Brand Brand management is a critical aspect of modern business strategy, involving the planning, development, and direct control of a brand’s reputation and…
Marketing Management Target Market Identification: How to Find Your Ideal Customer July 27, 2024 Mohammad T Islam (BSc, MBA, MEd) In the dynamic and competitive landscape of modern business, understanding and reaching the right audience is crucial for organisational success. Target market identification, a fundamental aspect of market research, involves…
Marketing Management Market Research: Understanding Consumer Behaviours July 27, 2024 Mohammad T Islam (BSc, MBA, MEd) Market research is a critical pillar of contemporary business strategy. It involves the systematic collection, recording, and analysis of data related to consumers, competitors, and the overall market environment. The…
Marketing Management Marketing: Overview of Key Study Topics Within the Field May 9, 2024 Mohammad T Islam (BSc, MBA, MEd) Marketing is a multifaceted discipline concerned with the processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Kotler & Armstrong,…
