Mohammad T Islam (BSc, MBA, MEd)

On the Kent coast, the town of Margate is home to one of Britain’s most iconic seaside attractions: Dreamland Amusement Park. First opened in 1920, Dreamland is renowned for combining vintage rides with modern entertainment, embodying both the nostalgia of the traditional British seaside holiday and the dynamism of contemporary leisure culture (Wood, 2017). Its story is one of decline, rescue, and revival, reflecting wider trends in the heritage tourism sector, where historic attractions are reimagined for today’s visitors (Chapman & Light, 2011). This article explores Dreamland’s enduring appeal, its role in cultural regeneration, and why it continues to draw both holidaymakers and heritage tourists from across the UK and beyond. A Century of Seaside Thrills Dreamland was originally developed on the site of the Hall by the Sea, later transforming into a full-scale amusement park in 1920. From the outset, it epitomised the pleasure culture of the British seaside, attracting visitors with rides, cinemas, dance halls, and spectacular rollercoasters (Kane, 2016). The park’s most famous attraction remains the Scenic Railway, the UK’s oldest surviving wooden rollercoaster, first built in 1920 and now a Grade II listed structure* (Brodie & Bowdler, 2017). During the interwar years and the post-war holiday boom, Dreamland became synonymous with family fun, thrill-seeking rides, and the spirit of the Great British seaside (Wood, 2017). However, like many coastal resorts, the park experienced decline in the late 20th century as cheap overseas travel drew tourists away (Kennell, 2011). Decline and Rescue By the 1990s, Dreamland faced closure, neglect, and dereliction. Yet its significance as a site of cultural heritage led to grassroots campaigns to save it. The Dreamland Trust, a community-led initiative, played a key role in lobbying for its protection, securing funding, and promoting the vision of Dreamland as the world’s first Heritage Amusement Park (Laister, 2017). This process reflected a wider trend in the “heritagisation” of leisure spaces, where cultural and social value is placed on preserving amusement parks as living museums of popular culture (Chapman & Light, 2011). After years of effort, Dreamland officially reopened in 2015 with restored vintage rides alongside modern attractions, symbolising the successful fusion of past and present. Dreamland Today: Nostalgia Meets Modernity The modern Dreamland offers a unique mix of retro rides and contemporary entertainment. Visitors can experience heritage attractions such as the Scenic Railway, restored Victorian amusements, and traditional funfair games, while also enjoying modern thrill rides, live music events, street food markets, and immersive art installations (Smart Life Skills, 2023). This blend of vintage charm and modern thrills positions Dreamland as more than an amusement park: it is a cultural destination. According to Chapman (2013), the revival of seaside amusement parks like Dreamland demonstrates how heritage can be used as a tool for economic regeneration while maintaining their historic identity. Tourism and Cultural Regeneration Dreamland’s revival has been closely tied to Margate’s broader cultural renaissance. Alongside the Turner Contemporary gallery, Dreamland has helped reposition Margate as a tourism hotspot, attracting both domestic visitors and international travellers (Light & Chapman, 2022). Heritage tourism literature highlights how attractions like Dreamland function as both nostalgic experiences and drivers of regeneration, creating economic opportunities and reinforcing local identity (Kennell, 2011; Wood, 2017). The park now contributes to Thanet’s visitor economy by offering family attractions, nightlife events, and cultural programming that extend the traditional tourist season. Why Dreamland Appeals to Today’s Tourists Nostalgia – For older generations, Dreamland represents cherished memories of childhood holidays, evoking the golden age of seaside leisure (Chapman & Light, 2017). Family Entertainment – The park remains an affordable, family-friendly destination, with rides and amusements suitable for all ages. Cultural Experiences – Dreamland hosts music festivals, cinema screenings, and art exhibitions, catering to modern cultural consumers. Heritage Value – The designation of the Scenic Railway and other rides as heritage assets makes the park appealing for heritage tourists (Brodie & Bowdler, 2017). Community Spirit – Dreamland’s survival is tied to grassroots activism, which adds authenticity and local pride to the visitor experience (Laister, 2017). Dreamland in the Wider Seaside Heritage Context Dreamland is not just a local story but part of a national debate about the future of seaside resorts. According to Kane (2015), amusement parks represent an important part of Britain’s architectural and social heritage, embodying ideas of leisure, modernity, and escape. Their decline mirrored that of the British seaside itself, while their revival shows how heritage tourism can revitalise struggling resorts. Ball (2018) argues that the photographic and cultural representation of Dreamland plays a vital role in branding Margate as a regenerated seaside town. This dual function—both as an entertainment venue and a heritage attraction—ensures Dreamland remains central to Britain’s seaside tourism identity. Dreamland Amusement Park is more than a funfair—it is a living heritage site, a cultural landmark, and a driver of regeneration. Its survival demonstrates the enduring appeal of seaside nostalgia, while its reinvention ensures it remains relevant to 21st-century tourists. With its vintage rides and modern thrills, Dreamland continues to attract visitors of all ages, contributing to Margate’s reputation as a dynamic seaside destination. In many ways, Dreamland is a metaphor for the British seaside itself: a place where history, memory, and leisure come together, offering both nostalgic reflection and contemporary excitement. For tourists, it offers a rare opportunity to step into the past while enjoying the present—making Dreamland a truly timeless attraction. References Ball, R. (2018) ‘Dream Lands’, Photography and Culture, 11(1), pp. 29–48. Brodie, A. and Bowdler, R. (2017) The designation of amusement parks and fairground rides in England. London: Taylor & Francis. Chapman, A. (2013) ‘Coasters at the Coast’, Institute of Historic Building Conservation Journal. Available at: http://eprints.bournemouth.ac.uk/24663/ (Accessed: 20 August 2025). Chapman, A. and Light, D. (2011) ‘The “heritagisation” of the British seaside resort: the rise of the “old penny arcade”’, Journal of Heritage Tourism, 6(3), pp. 209–226. Chapman, A. and Light, D. (2017) Last Night of the Fair: Heritage, resort identity and the closure of Southport’s Pleasureland. London: Routledge. Kane, J. (2016) The Architecture of Pleasure: … Read more

Nestled in the heart of Gloucestershire, Bourton-on-the-Water is one of the most visited and celebrated villages in the Cotswolds, often nicknamed the “Venice of the Cotswolds” for its picturesque waterways and charming stone bridges. Famed for its idyllic setting, honey-coloured cottages, and vibrant tourism industry, the village has developed into a quintessential English holiday destination (Bingham, 2010). This article explores the village’s history, attractions, culture, and the challenges of tourism, offering a comprehensive view of why Bourton continues to enchant visitors from around the globe. Historical Background Bourton-on-the-Water’s history dates back to the Neolithic and Roman periods, with archaeological findings suggesting continuous habitation due to its location on the River Windrush (Moore, Guichard and Sanchís, 2020). Roman remains, including a villa and settlement traces, underscore the village’s historical significance in regional trade and agriculture. The vernacular architecture of Bourton is a hallmark of its identity. Constructed primarily from Cotswold limestone, the buildings reflect centuries of rural tradition and adaptation (Moore and Tully, 2018). The conservation of these structures, governed by planning laws, ensures that modern development does not compromise the historic character of the area (Cotswold District Council, 2000). The “Venice of the Cotswolds” The village’s romantic nickname arises from the low, arched bridges that cross the shallow River Windrush as it winds through the centre. These waterways create a serene and picturesque atmosphere, contributing to Bourton’s fame as a must-see Cotswold destination (Turner, 2020). Unlike many villages, Bourton’s river is shallow enough for paddling, making it especially popular with families and day-trippers during the summer months. This integration of natural and built environments has become a defining image of the Cotswolds tourist trail (Griffiths, 2017). Attractions in Bourton-on-the-Water Bourton’s tourism appeal lies not only in its natural beauty but also in its range of heritage attractions and family-friendly activities. The Model Village: Opened in 1937, this Grade II listed miniature replica of Bourton itself is constructed from local stone and showcases the craftsmanship of Cotswold builders. It represents an important piece of heritage tourism, offering visitors a unique perspective of the village (Aling, 2021). Birdland Park and Gardens: Established in the 1950s, Birdland houses over 500 species of birds, including flamingos, penguins, and owls. It demonstrates how the Cotswolds integrates wildlife conservation with leisure tourism (Beardmore, Jones and Biddle, 2020). Cotswold Motoring Museum: This attraction preserves the region’s transport history, most famously as the home of Brum, the beloved children’s television car. Dragonfly Maze and Model Railway Exhibition: These attractions contribute to the village’s image as a family-friendly destination, ensuring appeal across multiple age groups (Brace, 2000). Tourism, Economy, and Cultural Heritage Bourton-on-the-Water’s reliance on heritage and rural tourism has shaped its economy. Visitor numbers swell dramatically in peak seasons, supporting a large number of hospitality businesses, including tea rooms, pubs, and bed-and-breakfast establishments (White, 2010). The Cotswolds brand—centred on ideas of rural beauty, tranquillity, and Englishness—has been crucial in marketing destinations like Bourton (Kirshenblatt-Gimblett, 1996). However, this image has also been criticised for creating a stage-set atmosphere, prioritising aesthetics over the realities of rural life (Griffiths, 2017). Archaeological landscapes such as Salmonsbury Camp, a nearby Iron Age oppidum, receive far fewer visitors, overshadowed by the village’s picturesque centre. This reflects the tendency of tourism to concentrate on the visual charm rather than deeper historical narratives (Moore, Guichard and Sanchís, 2020). Managing Tourism Pressures Like many popular villages, Bourton faces the challenge of over-tourism. Large influxes of visitors, sometimes overwhelming the village’s narrow streets and limited infrastructure, create tensions between residents and tourists (Tully, 2016). Conservation policies, such as the Bourton-on-the-Water Conservation Area Statement (Cotswold District Council, 2000), emphasise maintaining architectural integrity and protecting green spaces. However, balancing economic benefits with community well-being remains a key challenge. The issue is compounded by the rise of day-tripping tourism, where thousands visit for a few hours without contributing significantly to local spending. Research by Moore and Tully (2018) highlights the importance of integrating stakeholder values into cultural landscape management, ensuring that the village remains liveable for residents while continuing to thrive as a tourist hotspot. Seasonal Events and Cultural Life Events such as the Bourton Football in the River match, held annually on August Bank Holiday, embody the village’s quirky traditions. Played in the shallow waters of the River Windrush, it attracts large crowds and symbolises the blending of local culture with tourism appeal (Dunn, 2017). The village also hosts craft fairs, food festivals, and art exhibitions, which provide opportunities for local artisans and producers to engage with the tourism economy, reflecting wider sustainable tourism practices (Ashley, 2011). Bourton in the Wider Cotswold Context Bourton-on-the-Water represents the archetype of Cotswold tourism. It sits alongside other iconic destinations such as Bibury and Stow-on-the-Wold, yet its combination of waterways, attractions, and accessibility makes it uniquely popular (Bingham, 2010; Schultz, 2012). Situated near the Fosse Way, an ancient Roman road, Bourton also acts as a gateway to exploring Gloucestershire’s rural heritage (MacLeod, 2013). Its position ensures that it remains central to coach tours and day trips across the Cotswolds. Bourton-on-the-Water continues to thrive as a symbol of Cotswold beauty, offering a unique mix of history, architecture, and family attractions. Its branding as the “Venice of the Cotswolds” has cemented its status as a must-see destination for both domestic and international tourists. However, its popularity presents challenges, particularly in terms of sustainable tourism management, resident satisfaction, and preservation of its authentic cultural landscape. With careful planning, inclusive governance, and continued emphasis on heritage conservation, Bourton will remain a shining jewel in the Cotswolds crown for generations to come. References Aling, M. (2021). Backgarden worldbuilding: the architecture of the model village. Architectural Design, 91(5), pp.110–117. Ashley, P. (2011). Cross country: English buildings and landscape from countryside to coast. London: Frances Lincoln. Beardmore, A., Jones, M. and Biddle, M. (2020). Strengthening Local Communities Programme Evaluation: Health Connect Project, Bourton-on-the-Water. University of the West of England. Bingham, J. (2010). The Cotswolds: A Cultural History. Oxford: Oxford University Press. Brace, C. (2000). A pleasure ground for the noisy … Read more

When the artist and designer William Morris described Bibury as “the most beautiful village in England”, he was echoing a sentiment that has only deepened over time (White, 2010). Nestled in the heart of the Cotswolds, this small village in Gloucestershire captures the romantic image of quintessential rural England. Its honey-coloured cottages, tranquil riverbanks, and historic charm have made it a favourite among visitors from across the world. Today, Bibury continues to stand as both a living community and a tourism landmark, showcasing the delicate balance between preserving heritage and welcoming modern travellers. A Village Steeped in History Bibury’s history stretches back over a thousand years, with its roots visible in both its built heritage and landscape setting. The Domesday Book of 1086 records Bibury as part of the estates of St. Mary’s Priory, Worcester (Dyer, 2007). The village prospered in the medieval wool trade, with the local Cotswold sheep providing high-quality wool that was sought across Europe. The enduring presence of the River Coln provided the necessary water resources for milling and fulling, helping to establish Bibury as a thriving economic hub during the Middle Ages (Thirsk, 2002). The most iconic part of the village is undoubtedly Arlington Row, a line of 17th-century weavers’ cottages built on the foundations of a 14th-century wool store. Today, this row is one of the most photographed sites in England and is protected by the National Trust (Macdonald, 1929). Bibury’s famous Arlington Row cottages date to the 17th century and remain one of England’s most photographed scenes, drawing huge crowds—sometimes up to 10,000 visitors a day—creating friction between tourism and residents (Wikipedia, 2025a; The Sun, 2025; The Sun, 2025). Its preservation reflects the wider Cotswolds’ emphasis on heritage conservation, where architecture, landscape, and community are closely interlinked. The Cultural Significance of Bibury Bibury is more than just a pretty village; it plays a central role in English identity and cultural heritage. Scholars argue that the Cotswolds, and Bibury in particular, serve as visual metaphors for a nostalgic, pastoral England (Brace, 1997). The stone cottages, built with the distinctive Cotswold limestone, embody a form of vernacular architecture that speaks to both functionality and beauty (Oliver, 2007). Tourism researchers note that places like Bibury function as “honeypot” destinations—sites of concentrated visitor interest due to their iconic status (Turner, 2020). The presence of international visitors, including Japanese tourists drawn by Emperor Hirohito’s reputed stay in the 1920s, has only reinforced Bibury’s image as a global representation of rural England (Hashimoto and Telfer, 2023). Tourism in Bibury Tourism is the lifeblood of modern Bibury. The village’s compact size belies its importance as one of the most visited spots in the Cotswolds. Visitors flock to stroll along Arlington Row, explore the village church of St. Mary’s, or enjoy the riverside Rack Isle Nature Reserve, managed by the National Trust for its wildlife and traditional water meadows (Lonely Planet, 2019). The Bibury Trout Farm, founded in 1902, is another key attraction, offering both an insight into aquaculture and the opportunity for visitors to catch their own fish. This blend of heritage tourism, nature-based tourism, and experiential attractions makes Bibury a particularly versatile destination. However, the influx of visitors also presents challenges. Griffiths (2017) highlights that tourism in villages like Bibury can sometimes reduce local communities to “stage sets”, where the demands of visitors overshadow the needs of residents. As such, managing the balance between authentic village life and visitor experiences remains an ongoing challenge. Architectural and Landscape Heritage The defining feature of Bibury is its built heritage, with cottages that have remained virtually unchanged for centuries. The vernacular architecture, constructed from local limestone with steep gabled roofs, reflects the Arts and Crafts tradition that emerged in the wider Cotswolds (Gordon, 1996). Scholars note that Bibury’s cottages not only provide housing but also act as symbols of continuity, linking present-day residents with their ancestors (Oliver, 2007). Equally important is the surrounding landscape. The Cotswolds Area of Outstanding Natural Beauty (AONB) encompasses Bibury, and the River Coln provides both ecological and aesthetic value. Studies emphasise that landscape and settlement are inseparable in the Cotswolds, with the stone buildings harmonising with rolling hills and river valleys (Powell and Clark, 2003). This careful integration is what makes Bibury so visually striking. Bibury in Literature, Film, and Media Bibury’s beauty has long been celebrated in literature, art, and more recently, film. Beyond William Morris’s endorsement, Bibury has appeared in numerous guidebooks and travelogues since the 19th century (Bingham, 2010). More recently, Arlington Row has been used in films such as Stardust (2007) and Bridget Jones’s Diary (2001), further solidifying its role in popular culture. As Jenkins (2013) argues, places like Bibury are more than just scenic—they are “cultural landscapes”, where history, architecture, and natural beauty combine to create layered meanings. For visitors, this means Bibury offers both visual pleasure and a deeper sense of connection to English heritage. Sustainable Tourism and the Future With its popularity, Bibury faces the pressing question of sustainability. Overcrowding during peak seasons can put pressure on infrastructure and natural habitats. Scholars such as Mileto and Vegas López-Manzanares (2024) argue that strategies for rural settlements like Bibury must include heritage preservation, resident engagement, and visitor management. Efforts to protect Bibury’s character include conservation zoning, National Trust stewardship, and community-led initiatives. Looking forward, Bibury must balance its role as a global tourist attraction with its function as a living village. The future lies in promoting responsible tourism—encouraging visitors to enjoy its beauty while respecting its history and community. Bibury represents the essence of the Cotswolds: a seamless blend of history, architecture, and landscape. From its medieval wool trade origins to its present-day fame as one of the most photographed villages in England, Bibury has remained a site of continuity and change. For tourists, it offers a rare chance to step into a village that looks almost untouched by time. For residents and heritage managers, it represents both pride and responsibility. As with many iconic sites, Bibury’s future depends on how … Read more

Tucked away in the coastal town of Sandown, on the sun-drenched eastern shore of the Isle of Wight, lies one of the island’s most inspiring and educational tourist attractions: the Wildheart Animal Sanctuary. Formerly known as the Isle of Wight Zoo, this cherished site has transformed into a symbol of ethical wildlife conservation and a holiday highlight for animal lovers, families, and eco-conscious travellers alike. A Legacy of Compassion The Wildheart Animal Sanctuary has a long-standing history, dating back to the 1950s, but it gained momentum in the 1970s when it became home to a growing collection of big cats, most of them rescued from travelling circuses or unsuitable private ownership (Wildheart Trust, 2024). Over time, the zoo evolved into a conservation-driven sanctuary, aiming to create a better future for animals in need, particularly those endangered or mistreated in captivity. Since its rebranding in 2021, the sanctuary has positioned itself as a non-profit charitable trust, focused not only on rescue and rehabilitation but also on raising public awareness about animal welfare, biodiversity, and the importance of ethical wildlife tourism (Wildheart Animal Sanctuary, 2024). Ethical Tourism and Wildlife Conservation One of the key reasons why the Wildheart Animal Sanctuary is celebrated is its alignment with the principles of sustainable tourism. According to Honey (2008), responsible tourism involves “travel that minimises negative environmental, social and cultural impacts” while enhancing the well-being of host communities and promoting conservation awareness. The sanctuary does exactly that. By rescuing exotic animals—primarily tigers, lions, and lynx—from unethical or dangerous environments, it allows these creatures to live in habitats that closely mimic their natural environments, under expert veterinary care. Guests can observe the animals from a safe distance, contributing directly to their care with every ticket purchased (Balmford et al., 2009). This approach offers a sharp contrast to more exploitative attractions that allow animal interaction or performances. As Rees (2024) argues, zoos and sanctuaries must shift away from entertainment models and toward welfare and conservation-led missions—a philosophy that Wildheart embodies wholeheartedly. Education as a Central Mission The Wildheart Sanctuary is more than just a place to observe majestic animals—it’s an immersive educational experience. Children and adults alike leave with a deeper understanding of animal welfare challenges, the illegal wildlife trade, and the urgency of conservation. The sanctuary runs school programmes, guided tours, and interactive displays that explain the plight of captive wildlife and what individuals can do to help. Educational tourism has been found to significantly influence conservation behaviour (Orams, 1997). Through compelling storytelling and transparent care routines, the sanctuary demonstrates the impact humans can have—both positive and negative—on wild species. As one visitor remarked, “I came for the tigers, but left with a completely new respect for the people who care for them” (Tripadvisor, 2024). A Family-Friendly Experience From a tourism perspective, the Wildheart Animal Sanctuary offers a perfect day out for families. With facilities such as an eco-conscious café, gift shop, accessible paths, and even a nature-themed playground, it caters to visitors of all ages and abilities. What makes the experience truly unique is the chance to get up close—yet responsibly distant—from apex predators, like their rescued white lions, without compromising the animals’ dignity or freedom. Children are especially engaged by the storytelling sessions and the sanctuary’s famous “Meet the Keeper” talks. These interactions allow young minds to ask questions and learn directly from wildlife professionals—encouraging curiosity and empathy from an early age (Falk et al., 2007). Volunteering and Behind-the-Scenes Experiences For those looking to deepen their connection to animal welfare, the sanctuary also offers volunteering opportunities and “Keeper for a Day” experiences. These programs enable participants to work alongside animal care teams, helping prepare food, maintain enclosures, and observe health checks. These are not just gimmicks but thoughtfully designed experiential learning encounters, ideal for aspiring zoologists, conservationists, or ethical tourists seeking more than just sightseeing (Ballantyne et al., 2009). Conservation Beyond the Isle While the sanctuary provides a safe haven for animals on the Isle of Wight, its impact extends far beyond British shores. The Wildheart Trust, which manages the sanctuary, supports international conservation projects, particularly in India and Africa, where many of their resident species originate. This includes working with on-the-ground partners to tackle poaching, habitat loss, and the illegal wildlife trade—problems that threaten biodiversity globally (IUCN, 2022). According to Carver et al. (2010), engaging the public in the global context of conservation enhances understanding and encourages behaviour that supports planetary ecological well-being. The sanctuary’s dual role as both a local attraction and global conservation advocate makes it a beacon of ethical tourism on the island. Wildlife, Wellness, and the Wight Visitors often note how their time at Wildheart complements the overall peaceful vibe of the Isle of Wight. Located near the golden beaches of Sandown, visitors can easily combine a morning learning about rescued big cats with an afternoon stroll along the esplanade or a swim in the sea. The synergy between the sanctuary and the island’s natural landscape creates a holiday that rejuvenates both body and mind—slow tourism at its finest. In an age of climate anxiety and ecological collapse, visiting places like the Wildheart Animal Sanctuary reconnects people with nature’s resilience. As Shults (2023) writes, “wildlife tourism can inspire love for species far from home—sparking the kind of emotional commitment that leads to conservation change.” Planning Your Visit Location: Yaverland Road, Sandown, Isle of Wight PO36 8QB Opening Hours: 10:00 am to 4:30 pm daily (seasonal changes may apply) Accessibility: Wheelchair friendly, with on-site disabled parking and assistance available Website: https://wildheartanimalsanctuary.org Public Transport: Easily accessible via Southern Vectis buses and Island Line Railway Whether you’re on the Isle for a weekend or an extended holiday, the Wildheart Animal Sanctuary offers a chance to experience something both enriching and impactful. It’s not just a tourist destination; it’s a space of transformation—for animals, visitors, and the planet. References Ballantyne, R., Packer, J. and Falk, J.H. (2009). ‘Visitors’ learning for environmental sustainability: Testing short- and long-term impacts of wildlife tourism experiences using structural … Read more

Tucked into the south-facing undercliff of the Isle of Wight, Ventnor Botanic Garden is one of the UK’s most unique horticultural destinations. Celebrated for its Mediterranean and subtropical flora, it thrives thanks to a rare microclimate, making it unlike any other botanic space in Britain. With over 30,000 rare and exotic plants, stunning views over the English Channel, and year-round interest, Ventnor is not only a haven for plant lovers but also a vibrant centre for eco-tourism, education, and healing. The Origins: From Healing Grounds to Horticultural Haven The site originally housed the Royal National Hospital for Diseases of the Chest, opened in 1869. Patients were treated with rest, clean sea air, and sunshine, as it was believed the sheltered location had curative properties (Rutherford, 2015). When the hospital closed in 1969, the grounds were repurposed into a botanic garden under the guidance of Sir Harold Hillier, one of Britain’s leading horticulturists. His vision was to transform the site into a garden that reflected the climatic potential of the area. The legacy of healing continues in the garden’s ethos. Today, it is known not just for plant conservation, but also for promoting well-being through nature—a modern return to its therapeutic roots. The Ventnor Microclimate: Britain’s Hottest Garden What sets Ventnor apart is its microclimate, generated by the south-facing aspect, cliff shelter, and proximity to the sea. Temperatures at the garden can be 5°C warmer than elsewhere in southern England (Behegan et al., 2023). This unique climate allows the cultivation of semi-tropical species usually seen in the Mediterranean, South Africa, Australasia, and the Canary Islands. This phenomenon makes Ventnor a living experiment in climate-adaptive horticulture. As climate change brings warmer conditions to Britain, the garden serves as a preview of what future planting schemes may look like across the country (Lennox-Boyd, 2021). Horticultural Highlights: A Global Collection The garden is divided into several climatic zones, each mimicking a specific global habitat. Visitors can stroll through: The New Zealand Garden, with ferns, palms and hebes The Mediterranean Garden, featuring olive trees and lavender The South African Terrace, with proteas and agapanthus The Australian Garden, home to eucalyptus and acacias These curated zones not only showcase exotic beauty but also support the conservation of endangered species, many of which are grown from seed collected in the wild (Gilberthorpe, 1987). The Palm Garden, with its towering Trachycarpus and Phoenix palms, is among the most iconic areas. The Arid Garden further challenges traditional British planting norms with its mix of succulents, aloes and desert flora. A Tourist Experience: Family-Friendly and Immersive Ventnor Botanic Garden is more than a visual treat. It’s an immersive experience designed for all ages and interests. Tourists can enjoy: Guided tours and audio trails Workshops on gardening, art and wellness Foraging tours led by chefs and botanists Seasonal events such as Garden Fairs and sculpture exhibitions Families will appreciate the children’s discovery trails, play areas, and the educational focus on plant-animal interactions and biodiversity. The garden café, Edulis, serves fresh meals made with produce from the garden’s own medicinal and kitchen plots. In 2024, Ventnor introduced its “Botanical Escape” retreat programme, offering wellness packages with yoga, herbal medicine classes and guided mindfulness in nature—aligning the garden with trends in health and nature-based tourism (Uglow, 2012). Green Tourism and Sustainability Ventnor Botanic Garden positions itself as a leader in green tourism. It avoids the use of artificial heating in greenhouses and limits water consumption through xeriscaping—a landscaping method that reduces the need for irrigation (Rutherford, 2015). The garden encourages visitors to travel sustainably via public transport or the Island Line Railway, and its shop offers plastic-free souvenirs, local crafts, and eco-friendly gardening products. It is also a site for citizen science. Visitors are invited to log sightings of insects, birds, and flowering times, contributing to national climate change monitoring programmes. Scientific and Educational Importance The garden is a key site for research and education, working with universities, botanical networks, and plant conservation groups. Its living collections provide valuable insight into plant physiology, adaptation, and climate resilience. As Gilberthorpe (1987) notes, botanic gardens play a crucial role in educating the public about conservation and environmental change. Ventnor continues this mission with school partnerships, university fieldwork placements, and horticultural apprenticeships. Cultural and Historical Layers Walking the garden is also a journey through time. Remnants of the Victorian hospital remain, such as the plaque garden and restored walls. Sculptures and art installations tell the stories of past patients, gardeners, and naturalists who contributed to the site’s development. Visitors can also explore the Healing Garden, inspired by traditional monastic herb gardens. It revives ancient knowledge of plant-based medicine, connecting historical traditions with modern wellness trends. Why Visit Ventnor Botanic Garden? Unmatched botanical diversity in a unique climate A peaceful, family-friendly retreat with learning at its core Opportunities to engage with sustainability, nature and wellness A chance to explore plant species from around the world—without leaving the UK Positioned near Ventnor town, making it perfect for a day trip with beach walks and coastal dining Whether you are a plant enthusiast, a curious traveller, or a family seeking outdoor fun, Ventnor Botanic Garden offers a rich, multi-sensory experience steeped in history, biodiversity and island charm. Ventnor Botanic Garden exemplifies how a historical site can be reimagined for modern tourism, blending botany, wellness, and sustainability in an engaging and educational environment. In a world grappling with environmental challenges and a desire to reconnect with nature, this subtropical paradise on the Isle of Wight offers visitors a compelling vision of beauty, biodiversity, and balance. It is more than a tourist site; it is a living classroom, a sanctuary of healing, and a beacon for future-facing horticulture. References Behegan, L., Mortimer, A., Hoey, S., Pearce, D. & Jones, D. (2023). The Gardens and Plants of Andalucía: Reflections from Horticultural Tours. The Hardy Plant Society. [Online] Available at: https://hardy-plant.org.uk/wp-content/uploads/2023/05/lee-behegan-et-al.pdf. Gilberthorpe, E.C. (1987). British Botanical Gardens in the 1980s: Changes Reflected by Bibliographical and Social Survey. University of Leeds. [Online] Available … Read more

Set against the sweeping views of the Solent on the Isle of Wight, Osborne House invites visitors on an immersive journey into royal heritage, architectural grandeur, and Victorian elegance. Once the cherished private residence of Queen Victoria and Prince Albert, Osborne now serves as a unique and powerful tourist destination, offering both historical richness and picturesque beauty. From opulent interiors to tranquil gardens and a private beach, Osborne House blends regal nostalgia with the leisurely pleasures of island tourism. A Royal Retreat by the Sea Built in the Italianate style between 1845 and 1851, Osborne House was designed as a retreat away from public life for the royal family. Prince Albert played a key role in its architecture, drawing inspiration from classical Italian villas and aiming to create a serene family environment (Twyman, 2010). The house became not just a royal residence but a deeply personal space for the Queen, who remarked that it was “impossible to imagine a prettier spot” (Baudouin & Harris, 2021). The house became a symbolic location of domestic royal life. Queen Victoria spent much of her time there, and it was at Osborne where she passed away in 1901. Her long reign and personal connection to the property imbued it with cultural weight and enduring significance. A Jewel in Britain’s Heritage Tourism Today, Osborne House stands as one of the most visited historic sites on the Isle of Wight and is maintained by English Heritage, which has transformed it into a hub for heritage tourism (Clark, 2008). With its lavish drawing rooms, preserved royal bedrooms, and the famous Durbar Room—a stunning tribute to British India—the house offers a compelling glimpse into the workings of 19th-century monarchy and empire (Palmor, 2015). Heritage tourism is a powerful economic and cultural force. As Munt (2016) notes, the Isle of Wight uses such sites to diversify its tourism base, blending natural coastal attractions with historical and cultural experiences. Osborne House sits at the centre of this strategy, acting as a draw for international and domestic visitors alike. Exploring the Grounds: Gardens, Swiss Cottage and Private Beach Beyond the mansion, Osborne’s grounds are a significant part of the visitor experience. Spanning over 350 acres, the estate includes formal gardens, woodland walks, and Victorian terraces filled with Mediterranean plants that reflect Prince Albert’s passion for landscape design (Lloyd & Pevsner, 2006). Of particular interest is the Swiss Cottage, a playhouse built for the royal children, where they engaged in gardening, cooking, and role-playing activities. Visitors today can walk through the same paths and enjoy exhibitions displaying the toys, clothes, and schoolbooks of royal youth. Nearby is Osborne’s private beach, opened to the public in recent years. The Queen herself swam here, and the rustic bathing machine used by her is still on display. The beach offers a serene environment and provides visitors with a rare chance to walk where royalty once paddled. Living History: Events and Experiences A significant part of Osborne’s charm is the immersive visitor experience. Seasonal events such as Victorian reenactments, royal garden parties, and educational programmes make the house a living museum. English Heritage has effectively utilised the site to blend historical education with entertainment. Gill (2017) notes that such dynamic programming is vital in keeping heritage sites relevant in the modern tourism landscape, particularly for younger audiences who seek interactivity over static displays. At Osborne, history is not just observed—it’s lived. Architecture and Imperial Imagery Perhaps one of the most fascinating aspects of Osborne House is how it encapsulates Victorian identity and the symbolism of empire. The Durbar Room, designed in 1890, is filled with Indian architectural motifs, gifts from the Queen’s Indian attendants, and intricate carvings by Indian artisans. The room reflects Queen Victoria’s status as Empress of India, reinforcing how imperial narratives were woven into personal and domestic spaces (Rodger, 2019). This use of architecture for imperial display aligns with Baudouin and Harris’s (2021) observation that royal residences were often used to project an image of monarchy that was both familial and global. Osborne House, in this way, acts as a stage for Britain’s 19th-century geopolitical identity. Accessibility and Sustainability Osborne is well-connected via ferry from Southampton and Portsmouth, and it forms a key stop on the Victoria’s Island Trail—a tourism initiative promoting sites linked to Queen Victoria across the Isle of Wight (Visit Isle of Wight, 2024). Efforts have also been made to ensure environmental sustainability in the management of the estate. Groundskeeping now incorporates eco-friendly practices, and English Heritage has installed electric shuttle transport around the grounds to reduce emissions and support accessibility for all visitors. Osborne in Literature and Culture The romanticism of Osborne House has long fascinated writers, filmmakers, and cultural historians. It featured prominently in the film Victoria and Abdul (2017), where the Durbar Room and seaside views became visual metaphors for Queen Victoria’s complex relationship with her empire and legacy. The house has also been referenced in numerous travel journals, historical biographies, and tourism guides. Turner (2023) highlights Osborne as one of the top destinations on the island for cultural and literary tourism, while Kendall (2022) connects the site to wider discussions on British identity and royal nostalgia. Why Osborne Still Matters In a world increasingly drawn to fast-paced experiences and digital stimulation, Osborne House offers a rare moment of tranquillity and reflection. It remains one of the few places where the private life of a public monarch is laid bare in a setting of architectural beauty and historical depth. For tourists seeking not just relaxation but enrichment, Osborne House is more than a day trip—it’s a journey into the soul of the Victorian era. It reminds us how the lives of historical figures were shaped by the places they called home—and how those places continue to shape our understanding of the past. Whether you’re a history enthusiast, a fan of royal drama, or simply someone looking for a beautiful corner of the Isle of Wight, Osborne House delivers an unforgettable experience. As a heritage site, it … Read more