Mohammad T Islam 
Customer pain points are the specific problems, challenges, or frustrations that customers experience during their interaction with a product, service, or brand (Brown, 2019). Identifying these pain points is crucial for businesses as it allows them to understand the areas where their customers are dissatisfied or facing difficulties (Bhalla, 2020). Addressing these pain points can … Read more
Gaining customer satisfaction refers to the process of understanding, meeting, and ideally exceeding the expectations and needs of customers to ensure they are content and pleased with the products, services, or experiences provided by a business or organisation (Kotler & Armstrong, 2018). The ultimate goal of gaining customer satisfaction is to build strong customer relationships, … Read more
The field of customer service encompasses various areas of study that focus on understanding customer needs, improving customer experiences, and developing strategies to build positive relationships with customers (Solomon, 2019). Some Key Areas of Study Within the Field of Customer Service Include: 1.0 Customer Behaviour and Psychology: Understanding customer behaviour and psychology is vital for … Read more
Marketing is a multifaceted discipline focused on promoting products, services, or ideas to attract and retain customers or clients. It involves understanding consumer behaviour, identifying target markets, and developing strategies to communicate the value of offerings effectively (Kotler & Armstrong, 2020). Here are Some Key Components of Marketing: 1.0 Market Research: Market research involves gathering … Read more
Strategic management is a systematic process that involves the formulation, implementation, and evaluation of actions and initiatives aimed at achieving an organisation’s long-term objectives (David, 2021). By aligning an organisation’s resources and capabilities with its mission, vision, and goals, strategic management provides a comprehensive approach for navigating an ever-evolving business landscape. Organisations that excel in … Read more
Building trust with your employees is crucial for a positive and productive work environment (Smith, 2020). Here are Some Strategies to Gain the Trust of Your Employees: 1.0 Transparent Communication: Be open and honest in your communication (Jones, 2018). Share information about the company’s goals, challenges, and decision-making processes (Brown & Davis, 2019). Address concerns … Read more
The SBI model of feedback is a useful framework for providing clear, specific, and actionable feedback. SBI stands for Situation, Behaviour, and Impact. Here’s a Breakdown of Each Component: 1.0 Situation: Start the feedback by describing the specific situation in which the observed behaviour occurred. This helps set the context for the feedback and ensures … Read more
The Sandwich Method of feedback is a popular technique used in both professional and personal settings to deliver potentially sensitive feedback in a way that is more likely to be received positively by the recipient. The method involves “sandwiching” the critical feedback between two positive comments. Here’s How the Sandwich Method is Structured: 1.0 Positive … Read more
Entrepreneurship is indeed a multifaceted discipline that plays a crucial role in economic development and innovation. According to Baron (2007), entrepreneurship involves identifying opportunities and taking calculated risks to bring innovative ideas to fruition. Successful entrepreneurs often exhibit traits such as creativity, resilience, and strategic thinking (Ratten, 2010). They are adept at marshalling resources and … Read more
Change management involves systematically managing the process of implementing changes within an organization to ensure they are smoothly and effectively adopted (Cameron & Green, 2015). It encompasses planning, communication, stakeholder engagement, and training to minimize resistance and maximize the benefits of change initiatives (Hiatt & Creasey, 2012). Successful change management often involves understanding the organization’s … Read more
