Mohammad T Islam 
Mother’s Day is an annual occasion observed in many parts of the world to honour and appreciate the role of mothers and maternal figures. While its origins are rooted in historical traditions, the day has evolved into a globally recognised event, shaped by cultural contexts and social dynamics. Beyond the flowers and heartfelt cards, Mother’s … Read more
The “Dead Horse Theory” is a metaphorical critique of how individuals, organisations, and even entire nations handle persistent and unsolvable problems. Instead of confronting reality and making pragmatic decisions, many institutions engage in futile efforts, attempting to revive what is already beyond repair. The theory humorously highlights the irrationality of such behaviour, illustrating various ways … Read more
In today’s fast-evolving organisational landscape, leadership styles have shifted significantly from authoritative models to those that embrace empathy, collaboration, and humility. Leaders who demonstrate humility foster trust, encourage innovation, and nurture organisational resilience. This article explores the critical components of leading with humility, and connects these ideas to academic literature, providing a robust understanding of … Read more
Once upon a time, there was an ant working in a company. Every day, the ant would arrive at the office on time, ready to begin its day. Without hesitation, it would immediately get to work, focusing entirely on its tasks and avoiding any unnecessary distractions. It was a model of diligence and efficiency. The … Read more
In an increasingly interconnected world, the distinction between national and global governance has blurred, giving rise to transnational, international, and global organisations that influence politics, economics, and social policies. These organisations, encompassing everything from multinational corporations to international governmental bodies, play critical roles in shaping the global order. Their influence is felt in the regulation … Read more
SMART objectives provide a robust framework for setting and achieving goals in marketing. Introduced in the 1980s, the SMART acronym stands for Specific, Measurable, Achievable, Relevant, and Time-bound, a model that can be applied across industries and functional areas but has particular relevance in marketing due to its results-driven nature. These criteria ensure that marketing … Read more
The 7Ps Marketing Mix is a fundamental framework for businesses aiming to develop effective strategies to reach their target audience, deliver value, and gain a competitive edge. Initially conceptualised by Jerome McCarthy as the 4Ps – Product, Price, Place, and Promotion – this framework has evolved to include three additional elements: People, Process, and Physical … Read more
The 4Ps of the marketing mix—Product, Price, Place, and Promotion—are fundamental tools for developing effective marketing strategies and business models. Originally conceptualised by Jerome McCarthy in 1960, this framework provides a structured approach to addressing marketing challenges (McCarthy, 1960). Since then, it has been widely adopted in marketing literature, textbooks, and business practices, guiding organisations … Read more
The concept of a growth mindset, first coined by Carol Dweck, has significantly transformed how people approach challenges, learning, and personal development (Dweck, 2006). A key element within this framework is the “Power of Yet” which emphasises the potential for growth and improvement, even in the face of failure or adversity. By shifting negative self-talk … Read more
Job interviews are a pivotal stage in the hiring process. They provide employers with the opportunity to assess a candidate’s qualifications, personality, and suitability for the role, while giving candidates a chance to demonstrate their skills and fit with the company culture. Excelling in a job interview requires preparation, self-awareness, and effective communication. This article … Read more
