Mohammad T Islam

How to Lead with Humility: A Guide to Becoming an Excellent Leader

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In today’s fast-evolving organisational landscape, leadership styles have shifted significantly from authoritative models to those that embrace empathy, collaboration, and humility. Leaders who demonstrate humility foster trust, encourage innovation, and nurture organisational resilience. This article explores the critical components of leading with humility, and connects these ideas to academic literature, providing a robust understanding of … Read more

The Role of Transnational, International, and Global Organisations in Modern Business World

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In an increasingly interconnected world, the distinction between national and global governance has blurred, giving rise to transnational, international, and global organisations that influence politics, economics, and social policies. These organisations, encompassing everything from multinational corporations to international governmental bodies, play critical roles in shaping the global order. Their influence is felt in the regulation … Read more

SMART Objectives in Marketing: A Strategic Approach to Goal Setting

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SMART objectives provide a robust framework for setting and achieving goals in marketing. Introduced in the 1980s, the SMART acronym stands for Specific, Measurable, Achievable, Relevant, and Time-bound, a model that can be applied across industries and functional areas but has particular relevance in marketing due to its results-driven nature. These criteria ensure that marketing … Read more

The 7Ps Marketing Mix

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7Ps Marketing Mix

The 7Ps Marketing Mix is a fundamental framework for businesses aiming to develop effective strategies to reach their target audience, deliver value, and gain a competitive edge. Initially conceptualised by Jerome McCarthy as the 4Ps – Product, Price, Place, and Promotion – this framework has evolved to include three additional elements: People, Process, and Physical … Read more

The 4Ps Marketing Mix

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The 4Ps of the marketing mix—Product, Price, Place, and Promotion—are fundamental tools for developing effective marketing strategies and business models. Originally conceptualised by Jerome McCarthy in 1960, this framework provides a structured approach to addressing marketing challenges (McCarthy, 1960). Since then, it has been widely adopted in marketing literature, textbooks, and business practices, guiding organisations … Read more

The Power of “Yet” and the Growth Mindset: A Pathway to Success

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The concept of a growth mindset, first coined by Carol Dweck, has significantly transformed how people approach challenges, learning, and personal development (Dweck, 2006). A key element within this framework is the “Power of Yet” which emphasises the potential for growth and improvement, even in the face of failure or adversity. By shifting negative self-talk … Read more

How to Excel in Your Next Job Interview

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Job interviews are a pivotal stage in the hiring process. They provide employers with the opportunity to assess a candidate’s qualifications, personality, and suitability for the role, while giving candidates a chance to demonstrate their skills and fit with the company culture. Excelling in a job interview requires preparation, self-awareness, and effective communication. This article … Read more

External Environment Analysis: Exploring Its Strategic Implications for Business Success

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In an increasingly globalised and competitive world, organisations must develop a robust strategy to survive and thrive. One of the most effective ways to inform strategic decisions is by conducting a thorough analysis of the external environment. The external environment refers to all the factors outside an organisation that can impact its performance, opportunities, and … Read more

Madame Tussauds London: The Most Iconic Tourist Attractions in the United Kingdom

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Madame Tussauds London is one of the most iconic tourist attractions in the United Kingdom, renowned worldwide for its incredible wax figures of celebrities, historical figures, and cultural icons. This unique museum has captured the imagination of millions since its inception in the 19th century and continues to be a major draw for visitors from … Read more

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