Mohammad T Islam

The Role of Transnational, International, and Global Organisations in Modern Business World

by

In an increasingly interconnected world, the distinction between national and global governance has blurred, giving rise to transnational, international, and global organisations that influence politics, economics, and social policies. These organisations, encompassing everything from multinational corporations to international governmental bodies, play critical roles in shaping the global order. Their influence is felt in the regulation … Read more

SMART Objectives in Marketing: A Strategic Approach to Goal Setting

by

SMART objectives provide a robust framework for setting and achieving goals in marketing. Introduced in the 1980s, the SMART acronym stands for Specific, Measurable, Achievable, Relevant, and Time-bound, a model that can be applied across industries and functional areas but has particular relevance in marketing due to its results-driven nature. These criteria ensure that marketing … Read more

The 7Ps Marketing Mix

by
7Ps Marketing Mix

The 7Ps Marketing Mix is a fundamental framework for businesses aiming to develop effective strategies to reach their target audience, deliver value, and gain a competitive edge. Initially conceptualised by Jerome McCarthy as the 4Ps – Product, Price, Place, and Promotion – this framework has evolved to include three additional elements: People, Process, and Physical … Read more

The 4Ps Marketing Mix

by

The 4Ps of the marketing mix—Product, Price, Place, and Promotion—are fundamental tools for developing effective marketing strategies and business models. Originally conceptualised by Jerome McCarthy in 1960, this framework provides a structured approach to addressing marketing challenges (McCarthy, 1960). Since then, it has been widely adopted in marketing literature, textbooks, and business practices, guiding organisations … Read more

The Power of “Yet” and the Growth Mindset: A Pathway to Success

by

The concept of a growth mindset, first coined by Carol Dweck, has significantly transformed how people approach challenges, learning, and personal development (Dweck, 2006). A key element within this framework is the “Power of Yet” which emphasises the potential for growth and improvement, even in the face of failure or adversity. By shifting negative self-talk … Read more

How to Excel in Your Next Job Interview

by

Job interviews are a pivotal stage in the hiring process. They provide employers with the opportunity to assess a candidate’s qualifications, personality, and suitability for the role, while giving candidates a chance to demonstrate their skills and fit with the company culture. Excelling in a job interview requires preparation, self-awareness, and effective communication. This article … Read more

External Environment Analysis: Exploring Its Strategic Implications for Business Success

by

In an increasingly globalised and competitive world, organisations must develop a robust strategy to survive and thrive. One of the most effective ways to inform strategic decisions is by conducting a thorough analysis of the external environment. The external environment refers to all the factors outside an organisation that can impact its performance, opportunities, and … Read more

Madame Tussauds London: The Most Iconic Tourist Attractions in the United Kingdom

by

Madame Tussauds London is one of the most iconic tourist attractions in the United Kingdom, renowned worldwide for its incredible wax figures of celebrities, historical figures, and cultural icons. This unique museum has captured the imagination of millions since its inception in the 19th century and continues to be a major draw for visitors from … Read more

Aristotle’s Political Theory: A Study of Citizenship, Justice, and Governance

by

Aristotle, often regarded as one of the most influential philosophers in Western history, made significant contributions to political thought. His political theory, largely captured in his seminal work, Politics, remains foundational in the study of citizenship, justice, and governance. Aristotle’s understanding of the state, his vision of justice, and his analysis of different political systems … Read more

Users and Uses of Financial Information

by

Financial information serves as a vital tool for numerous stakeholders in the economy. It allows them to make informed decisions, assess financial performance, and guide strategies. Financial information is generally derived from financial statements, such as income statements, balance sheets, and cash flow statements, which are prepared by companies following accounting standards like International Financial … Read more

About Us