Mohammad T Islam 
In the dynamic and competitive landscape of modern business, understanding and reaching the right audience is crucial for success. Target market identification, a fundamental aspect of market research, involves segmenting the overall market into smaller groups of consumers with similar characteristics or needs. This approach enables marketers to tailor their strategies and messages to specific … Read more
Market research is a critical component of effective business strategy, involving the systematic gathering, recording, and analysing of data related to consumers, competitors, and the overall market environment. By leveraging various methodologies, such as surveys, focus groups, and data analysis, companies can gain a deep understanding of consumer needs, preferences, and behaviours. This process not … Read more
A degree in Business Management opens a wide array of career opportunities across various industries. The versatile nature of this degree equips graduates with skills applicable to numerous roles, ranging from traditional corporate positions to innovative entrepreneurial ventures. This article explores the potential career paths, the skill set acquired through a Business Management degree, and … Read more
In the dynamic world of business, the terms “innovation” and “invention” are often used interchangeably. However, they represent distinct concepts that play critical roles in the advancement of technology and commerce. This article elucidates the definitions of innovation and invention, explores their implications, and discusses the unique challenges faced by businesses in commercialising innovations. Defining … Read more
Differences between Large, Medium-Sized, and Small Organisations Organisations vary significantly in size and scope, influencing their objectives, market share, profit share, growth, and sustainability. Large organisations, such as multinational corporations, often aim for extensive market penetration and dominance. They have significant market shares, substantial profit margins, and the resources to invest in sustainable growth and … Read more
Different Types of Organisations: A Comparative Analysis Organisations play a pivotal role in shaping the economic landscape of any society. They come in various forms, each with distinct purposes, objectives, and legal structures. This article delves into the differences between for-profit and not-for-profit organisations, including non-governmental organisations (NGOs), as well as the characteristics of micro, … Read more
In the contemporary workplace, employees can broadly be classified into two categories: average employees and great employees. This distinction is vital for organisational success and productivity. Understanding the attributes that differentiate great employees from their average counterparts can help businesses foster an environment that promotes excellence. This article delves into these characteristics, highlighting the differences … Read more
Computer networks, including the Internet, are indispensable for communication and information exchange in today’s connected world. They enable the seamless transfer of data between computers and other devices, facilitating various applications from personal communication to business transactions. This article explores the design, implementation, and management of networks, highlighting key concepts such as network protocols, architecture, … Read more
Artificial Intelligence (AI) and Machine Learning (ML) are at the forefront of modern computer science, catalysing transformative advancements across various sectors including healthcare, finance, and autonomous systems. AI encompasses the development of systems that can perform tasks requiring human intelligence, such as visual perception, speech recognition, and decision-making. ML, a crucial subset of AI, focuses … Read more
In the realm of computer science, algorithms are fundamental constructs that define a sequence of operations to solve specific problems or perform tasks. Understanding basic algorithms and the process of programming an application involves not only writing and optimising these algorithms but also comprehending the roles of various tools in the code generation process. This … Read more
