Mohammad T Islam 
Selecting a research topic is a crucial first step in the research process. The choice of a well-suited research topic lays the foundation for a successful research project. Without a solid topic, the research may lack focus or direction, resulting in a study that does not effectively contribute to the academic field. However, generating research … Read more
Research methods form the backbone of academic inquiry, providing the framework within which researchers can explore, analyse, and contribute to knowledge within their respective fields. A well-structured dissertation, which is often the culminating project of an academic programme, hinges on the appropriate selection and application of research methods. This article provides an overview of key … Read more
Personal development is a multifaceted and continuous process focused on enhancing self-awareness, refining skills and talents, and ultimately improving one’s overall quality of life. Personal development encompasses a wide range of activities and practices, each contributing to individual growth and well-being. Whether you are seeking to advance your career, improve relationships, or simply gain a … Read more
In today’s rapidly evolving work environment, technical skills alone are no longer sufficient for career success. Employers increasingly seek professionals who excel in soft skills—those intangible abilities that enhance interpersonal interactions, problem-solving, and adaptability. This article explores eight essential soft skills that can accelerate your career, drawing insights from academic literature and expert recommendations. 1.0 … Read more
In today’s increasingly interconnected business environment, the concept of partnership marketing has gained substantial traction. Partnership marketing, also known as alliance marketing or co-marketing, is a strategic collaboration where two or more businesses join forces to promote their products or services collectively. This approach shifts the traditional competitive mindset towards a more collaborative strategy, allowing … Read more
Direct marketing is a strategy designed to reach potential customers directly, bypassing traditional intermediaries such as retailers or media channels. By directly communicating with customers, businesses can personalise their marketing efforts, measure results more effectively, and build stronger relationships with their audience. Direct marketing is an essential component of modern marketing strategies, enabling businesses to … Read more
In today’s dynamic business environment, organisations must continuously assess their internal capabilities and external challenges to stay competitive. SWOT (Strengths, Weaknesses, Opportunities, and Threats) and TOWS (Threats, Opportunities, Weaknesses, and Strengths) analyses are strategic tools that help organisations understand their current situation, identify areas for improvement, and make informed decisions. These frameworks are widely used … Read more
Organisational structure is a fundamental aspect of business management, defining how tasks are divided, coordinated, and supervised within an organisation. The structure an organisation adopts is influenced by its size, scope, and strategic objectives. Over time, different types of structures have evolved, ranging from traditional bureaucratic models to more contemporary, flexible forms that cater to … Read more
In any organisation, several key functions contribute to its success. These include marketing, finance, human resource management (HRM), and operations. Each function plays a distinct role in achieving the organisation’s objectives, and their interrelationship is crucial for the overall effectiveness of the organisation. Understanding how these functions work individually and together is essential for grasping … Read more
Business activity is fundamental to modern life, underpinning economic development and social well-being. Across the globe, business organisations, despite their diversity, share the common goal of transforming inputs into outputs. This transformation, however, does not occur in a vacuum but is influenced by a range of external and internal factors. These factors shape business strategies, … Read more
