Customer satisfaction refers to the process of understanding, meeting, and ideally exceeding customer expectations to ensure they are content with the products, services, or experiences provided (Kotler & Armstrong, 2018). …
Mohammad T Islam (BSc, MBA, MEd)
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Customer service is a critical component of organisational success, encompassing strategies, skills, and practices designed to understand and meet the evolving needs of customers. It involves building meaningful relationships, enhancing …
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Marketing is a multifaceted discipline concerned with the processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Kotler & Armstrong, …
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Strategic management is a systematic process that involves the formulation, implementation, and evaluation of actions and initiatives aimed at achieving an organisation’s long-term objectives (David, 2021). By aligning an organisation’s …
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Powerful Strategies to Build Trust with Employees Building trust in the workplace is a fundamental leadership priority and a critical driver of organisational success. Trust influences employee engagement, innovation, commitment, …
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Human Resource Management (HRM)
The SBI Feedback Model: Essential for Enhancing Talent Growth in Organisations
Feedback plays a central role in organisational development, talent growth, and leadership effectiveness. Among the most widely adopted frameworks for feedback is the SBI feedback model, developed by the Centre …
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Feedback is a critical component of learning, performance improvement, and workplace communication. Among the many feedback models available, the Sandwich Method, sometimes called the sandwiched feedback approach, has been one …
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Entrepreneurship is a multidimensional field that plays a vital role in fostering economic growth, technological progress, and social transformation. At its core, entrepreneurship refers to the recognition, evaluation, and exploitation …
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Change management refers to the structured process of preparing, equipping, and supporting individuals and organisations to adopt new processes, technologies, and behaviours successfully (Cameron & Green, 2015). In an era …
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In the realm of human interaction, “being nice” and “being kind” are terms often used interchangeably. At a glance, both imply politeness, goodwill, and positive regard for others. However, beneath …